DJ Spin Dr. KO Identity
command+g Design Lab
Worked with Osiris Alvarado
Client
Challenge
Colors
System
A professor at RIT started a DJ company where she has sets at for campus events and local events.
Designing a visual system that shows the diversity of the music as well
as the audience
Because of the variable system, I didn’t want to add too many colors, but needed enough so they could distinguish themselves. I chose vibrant and cool: red, blue, and pink. These colors are relevant, cohesive, and balance the system. Another color would make this system too cluttered, but one less color would make it feel too bare.
Typography
I chose Montserrat. I was fond of this classic sans serif because of how well it is designed. When the client is using it the room for error is limited, because you usually don’t need to adjust the kerning for it.
Problem
Concept
She needed a mark that portrays the diverse music she mixes, and the diverse demographic of her audience.
Because of the diverse age group, music genre, and the different events and occasions that she plays sets at, I decided to make a variable logotype with DJ inspired elements`
Sketches
While exploring directions, It was important to me that I create something unique from other DJ’s. I found out quickly how easy it
was to create clique designs when the client wanted to incorporate elements from a DJ board.