A PTSD App Reimagined
This project involves creating a comprehensive and flexible branding system for a real arts- or culture-focused organization. The identity should reflect the organization’s mission and values while connecting with its audience through a cohesive visual system of logos, typography, color, imagery, patterns, and motion. The goal is to develop a consistent yet adaptable brand that works across physical and digital platforms and strengthens the organization’s cultural presence.
Concept
The VA offers hundreds of self-care apps, a majority of them focused on PTSD. All of these apps have an infinite amount of resources that could be helpful if users had something that encourages them to form healthy habits. I wanted to create a product that blends seamlessly into the user’s life. To do that, I designed a monochrome, unbranded Interface. Stripping away unique characteristics makes it forgettable, making it easier to become a ritual. The gamification
of the streaks is what makes the user want to return to the app.